Acuity was established to leverage the very specific skillset of its directors and realise a vision for Insurance Broking and Risk Advisory Services which could be delivered to clients of all sizes and types.

The firm focusses its efforts on working with clients as partners. We focus on developing a trusted advisor relationship with your clients recognising that trust is hard won and easily lost.

We believe that an insurance broker is an advocate for its clients. We do not use “one size or type fits all” arrangements. Every business is different and therefore needs to have its risks considered specifically and appropriately to its risk profile and needs.

The skill of a good broker is knowing not only what the business does and the risks inherent, but also the attitude of insurers to those risks. Knowing how an insurer thinks about risk is the key to placing covers of the broadest cover available and at the most competitively priced levels available. Understanding the insurer’s appetite also allows Acuity to place covers where others have failed. The careers of the directors at Acuity have been rich in examples of covers placed on difficult risks and Acuity prides itself in continuing that record. Those personal skills have been brought to this firm and remain a key differentiator to our competition.

Price is the last measure by which the value of insurance product should be measured.

Acuity does not use its client’s business as a block to leverage insurers into providing more commission while doing less to place cover. We don’t believe that arrangements where each risk below a premium level is directed to a facility with one insurer on a fixed wording and then reported back as having been marketed is professional. Our belief is that this is not advocating for the interests of each client but rather taking a taking lazy approach to broking and doing the client a disservice.